BreakAway Ltd. Hires Steve Meyer as VP of Development

Toy and Interactive Industry Pioneer Joins BreakAway’s Executive Management Team

Baltimore, MD (8/14/06) --- BreakAway, Ltd. – one of the country’s foremost developers of entertainment games, serious games, and simulation training tools – announced today that Steve Meyer has joined the company as Vice President of Development. Meyer will be responsible for overseeing game development at BreakAway’s Hunt Valley, MD headquarters, as well as at its Austin and Corpus Christi, TX studios.

“Steve is a seasoned veteran of the toy and entertainment industry who brings a wealth of experience in managing creative teams,” says Doug Whatley, Founder and CEO of BreakAway. “He will be instrumental in leading our development efforts on next generation platforms, helping to ensure that we realize our growth potential in the entertainment and serious game space.”

“BreakAway is working on diverse and exciting projects both for leading entertainment publishers and for the military, homeland security, and first responder communities,” says Meyer. “I’m thrilled to be working with such a multi-talented development team.”

Meyer will become part of the core management team at BreakAway that recently was expanded to enable the company to more fully leverage the opportunities for growth being created by the rapidly evolving marketplace for simulations.

Prior to joining BreakAway, Meyer was President and CEO of Meyer/Glass Design, one of the most prolific toy invention design firms in the industry. Through his vision and leadership, Meyer/Glass Design is recognized as one of the top toy invention firms in the world, creating such popular toys as Catch Phrase®, Pretty, Pretty Princess®, Silly Six Pins®, and Squish Ball®.

At Meyer/Glass Design, Meyer founded and managed Meyer/Glass Interactive (M/GI), a division of the company created to develop games for the Xbox®, Sony PlayStation®, and PC gaming platforms, including such titles as Mech Assault®, Battleship®, Missile Command®, Axis and Allies® and Axis and Allies II. Meyer sold the M/GI division in 2001.

Meyer has also served as Vice President, Product Development for MicroProse Software, where he oversaw the development of such ground-breaking computer games as F19 Stealth Fighter®, F-15 Strike Eagle®, Pirates!(r), M1 Tank Platoon®, Silent Service®, and Airborne Ranger®.

Meyer began his career in the game industry at Marvin Glass & Associates, where he programmed and co-designed Tapper®, a top-selling coin-op machine that was manufactured by Bally Midway.

An active member of the Toy Industry Association, Meyer has participated extensively in fund-raising and philanthropy activities for the Toy Industry Foundation. Meyer holds a BA in biology from Northwestern University.

About BreakAway, Ltd. (

Founded in 1998, BreakAway is a leading developer of entertainment games and game-based modeling, training and simulation software. The company’s featured product, mosbe™, is the first Lite Simulation Development Platform, created to power serious games for training, analysis, and experimentation in the military, intelligence, homeland security, medical practitioner, and first responder communities.

With a client list that includes Electronic Arts, Microsoft, the Department of Defense, FDIC, and the National Institute for Justice, BreakAway has emerged as the top serious games company through its Lite Simulation products. A two time Deloitte’s Technology Fast 50 winner, BreakAway employs more than 100 people in its Hunt Valley, MD headquarters and at its Austin and Corpus Christi, TX studios.

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